The Norwegian government and European Union, in conjunction with the International Finance Corporation (IFC) of the World Bank, announced a project to promote tourism in the Eastern Province.
The project will see the Eastern province become part of 22 geotourism programs that have been launched worldwide and will receive a certificate of participation from the National Geographic Society.
“Our EU experience tells us that ownership is essential for any project to be sustainable and this particular project has the right elements,” said EU Ambassador to Sri Lanka David Daly. “By involving community members and instilling in them a sense of pride and ownership will ensure that this project is a success”.
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