A new media campaign aimed at attracting Chinese travellers to Sri Lanka was launched in Beijing today.
The “ Sri Lanka Shines in Beijing” campaign, set up under the guidance of Mahinda Rajapaksa, and his brother Basil, is being organised by the Sri Lanka Tourism Promotion Bureau and the Sri Lanka Embassy in China.
As part of the campaign, billboards showcasing attractions related to Sri Lankan history, culture beaches wildlife and festivals, will be placed in strategic locations across the city of Beijing.
The media campaign commenced with a ‘Sri Lankan night’, featuring an array of activities that highlighted the island’s ‘culture and tradition’.
See full report here.
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